Implementing a sales process
By Gary Scot Robertson,
About this episode
What happens between making a connection and having a useful sales meeting? Gary Robertson walks through an example sales process involving a LinkedIn connection, a memorable letter, a follow-up call and an invitation to talk.
The episode focuses on preparing for the meeting, asking questions about the prospective client's business and tailoring a presentation to their needs. Gary also illustrates a way to ask how interested someone is in working together.
Review your process: Is the next step clear, and have you done enough preparation to make the conversation relevant?
Explore LYLOP for more about purposeful development. Follow Purposeful mini podcasts for short reflections on sales skills, confidence and consistent business activity.